We designed the OptiMe translating the ANIMO core values.
Involved in the conceptualization phase, I helped translating the ANIMO brand values and the in-house techniques into a new caffeinated machine and participated to several workshops to refine the design.
The animo website now allows you to customize your machine before to order it.
See below some of the possibilities.
We designed the interface with great empathy for the user. To be involved in the industrial design of the machine helped me translating the same values into graphic elements.
// Credits //
Lead designer Arif Veendijk
UI & Industrial design Mathieu Nauleau
Design director Arno Wolters