We designed the OptiMe translating the ANIMO core values.
Involved in the conceptualization phase, I helped translating the ANIMO brand values and the in-house techniques into a new caffeinated machine and participated to several workshops to refine the design.
The animo website now allows you to customize your machine before to order it.
See below some of the possibilities :
A User Interface that smells like coffee.
We designed the GUI with great empathy for the user. To be involved in the industrial design of the machine helped me translating the same values into graphic elements and the use of an agile method and user tests ensured a rapid and relevant solution.
From wireframes to Adobe XD and real display prototypes, every step mattered.
After several loops of user tests, the collaboration with the ANIMO development team was crucial in order to overcome all the challenges. Mission accomplished!
// Credits //
Lead designer Arif Veendijk
UI & Industrial design Mathieu Nauleau
Design director Arno Wolters