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Industrial design
We designed the OptiMe translating the ANIMO core values.
Involved in the conceptualization phase, I helped translating the ANIMO brand values and the in-house techniques into a new caffeinated machine and participated to several workshops to refine the design.

Sketching process from Arif Veendijk & the design team

The animo website now allows you to customize your machine before to order it.
See below some of the possibilities.
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User Interface
We designed the interface with great empathy for the user. ​​​​​​​To be involved in the industrial design of the machine helped me translating the same values into graphic elements. 

Short animation of the interactions

UI creative session @ANIMO with Arno Wolters, Design director.

// Credits //

Lead designer     Arif Veendijk
UI & Industrial design    Mathieu Nauleau    
Design director     Arno Wolters 

     Front photo by     Meijer & Walters

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